Branding 101

By September 21, 2016Uncategorized

In our world of more choices than ever, your brand is super important. You may only have a few seconds to grab someone’s attention and make them want to learn more.

Branding is your #1 secret weapon for success – your edge for standing out among the competition.

Your brand defines who you are, what you stand for, and what you offer. It’s about creating your identity so that the clients you want to attract “get you” in a glimpse.

Your brand not only makes you recognizable, it also works on an unconscious level as an emotional attractor – drawing people toward you. Our choices are always influenced by – and often driven by – emotions, more than rational thought.

Your visual identity is as important as your brand message – each aspect of your brand touches a different part of your potential client’s decision-making process.

That’s why your brand is so important – it markets before you before you even lift a finger.

Taking the steps to clearly define your brand message, values, look, and feel – before you start your website, your logo, your flier – will save you enormous time and effort in the long run. You’ll start your marketing engine right away and lay the foundation to attract your ideal clients.

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